The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room
Agency: Leo Burnett / Chicago
Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia
Agency: Young & Rubicam / New York
Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea
Agency: BBDO / New York
Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Take Me Out to the Ballgame
Agency: Wieden+Kennedy / Portland
Client: Nike Baseball Category: Consumer Television / Consumer Television :30/:25 Single
Old Man
Agency: Saatchi & Saatchi / Bangkok
Client: Sylvania Category: Consumer Television / Consumer Television :30/:25 Single
Classroom
Agency: Saatchi & Saatchi / Hong Kong
Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Larry the Crime Donkey
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Single
Dress
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Fresh Category: Consumer Television / Consumer Television :30/:25 Single
Lucy - Who let the dogs out
Agency: The Martin Agency / Richmond
Client: TV Land PULL THIS PIECE!!!! Category: Consumer Television / Consumer Television :30/:25 Single
Pole Cat
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Kelly Leek
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Moon
Agency: Young & Rubicam Mattingly / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :30/:25 Single
Balance
Agency: Team One
Client: Lexus Category: Consumer Television / Consumer Television :30/:25 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status
Agency: Result DDB / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma
Agency: Euro RSCG Corporate / Levallois
Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy
Agency: Forsman & Bodenfors / Göthenburg
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa
Agency: Lowe / London
Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above
Agency: Pearson Miller / New York
Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf
Agency: Leo Burnett / Oslo
Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square
Agency: McCann-Erickson Manchester / Cheshire
Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum
Agency: Ogilvy & Mather / Buenos Aires
Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen
Agency: Stenstrom & Co Advertising / Stockholm
Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars
Agency: TBWA\Chiat\Day / Los Angeles
Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs
Agency: TBWA\Chiat\Day / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid iZone
Title:
Boys Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02494A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client:
Volkswagen SA
Title:
Rubber Band
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02496A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Jackson
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02497A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Computer Associates
Title:
Amnesia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02498A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02499A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Newlywed
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02500A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02501A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Baseball
Title:
Take Me Out to the Ballgame
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02502A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Sylvania
Title:
Old Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02503A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Oxygen Broadband
Title:
Classroom
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02504A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Larry the Crime Donkey
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02505A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Fresh
Title:
Dress
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02506A
Award:
2002 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
TV Land PULL THIS PIECE!!!!
Title:
Lucy - Who let the dogs out
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02507A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Pole Cat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02508A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Kelly Leek
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02509A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam Mattingly / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Moon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02510A
Award:
2002 Advertising Merit Award
Agency:
Team One
Client:
Lexus
Title:
Balance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
90514
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02457A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Dreamer
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02458A
Award:
2002 Advertising Merit Award
Agency:
Result DDB / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Status
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02459A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02460A
Award:
2002 Advertising Merit Award
Agency:
Euro RSCG Corporate / Levallois
Client:
Airbus
Title:
The Magma
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02461A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02462A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Big Bird
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02463A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
IKEA
Title:
Nice & Tidy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02464A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Reebok
Title:
Sofa
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02465A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02466A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/IFC
Title:
Pitch From Above
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02467A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Puls.no
Title:
Adolf
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02468A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Doctor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02469A
Award:
2002 Advertising Merit Award
Agency:
McCann-Erickson Manchester / Cheshire
Client:
Durex
Title:
Square
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02470A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Skin Less Skin
Title:
Gum
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02471A
Award:
2002 Advertising Merit Award
Agency:
Stenstrom & Co Advertising / Stockholm
Client:
Kungsornen
Title:
The Test kitchen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02472A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
XM Satellite Radio
Title:
Falling Stars
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02473A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Levi's
Title:
Crazy Legs
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02474A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Freestyle
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02475A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A